Design, Behavior, Development
We are builders, not designer or developers
- Humans like to compare
- we think we're good at it...
- but we're not (apples vs oranges versus apples vs cars)
- Designing how to think can nudge users down a path
- Sell the do, not the what
I was distracted because the speaker was reading the slides as written. He presented his slides directly from Speakerdeck, so I stopped taking notes. You can browse through his slides to get an idea of what he was talking about.